Dr Caitlin Barr CEO of Soundfair

Dr Caitlin Barr


Dr Barr is an international leader, researcher and advocate for putting people with hearing conditions at the centre of systemic and societal change. As CEO of Soundfair Australia Ltd – a member organisation focused on empowering hearing equality – and as an honorary senior clinical researcher at the University of Melbourne, Caitlin brings together consumer voice of people living with hearing conditions with clinical and research perspectives for a common cause of catalysing change. Ultimately, Caitlin is driven to see a society where having a hearing condition poses no barrier to living connected and healthy.

Dr Jessica Vitkovic, Soundfair

Dr Jessica Vitkovic


Jessica, our Business (Model) Designer and Experience Lead, will be focussing on creating and delivering a truly person-centred, whole-system experience with people impacted by hearing conditions. She has extensive experience across the field of audiology, in particular across education, advocacy and service delivery. A natural leader, Jessica is as entrepreneurial as they get, and comes to us brimming with innovative ideas to create person-centred experiences. 

Jacqui Trethowan Soundfair Service Impact Lead

Jacqui TrethowaN


Jacqui, our Service Impact Lead, will work to transform existing service provision and will develop new offerings to generate impact and resources, ensuring that those most vulnerable have their needs met. With extensive background across private, hospital and not-for-profit organisations in audiology, accrued across Australia and internationally, Jacqui brings a strong sense of ethical practice and impact.

Prue Thomas Soundfair Strong Business Lead

Prue Thomas


Prue, our Strong Business Lead, will enable our mission through fantastic front-of-house engagement and back-end infrastructure and delivery. Prue has over ten years of experience working in the medico-legal field, dealing with Workers Compensation, Legal, CTP and Life insurance industries. Her focus will be on ensuring our front-of-house and operations systems are exemplars of person-centred care, so that we can focus on compassion and empathy for the people walking through our door. 

John Smith



John has worked to create more inclusive, connected and fair communities for more than 30 years.  He is passionate about engaging and enabling people, especially those who are too often marginalised and voiceless, building social capital, leading advocacy campaigns and creating the conditions for equity.
John has worked in community facing, consulting and management roles in the homelessness and local government sectors in Victoria, Queensland, New Zealand and Northern Ireland, working closely with diverse communities to imagine and co-create impactful local projects.  

Lisa Westhaven headshot

Lisa Westhaven


Lisa is Soundfair’s Engagement Lead, responsible for amplifying Soundfair’s hearing equality message. She brings to the role a wealth of experience gained across the health sector and wihtin membership organisations during a career spanning two decades and three continents thus far.

A creative thinker with a passion for social inclusion and health equity, Lisa knows that creating a platform for people to share their stories is a powerful way to transform our world for the better. 

Sara Bidois headshot



Sara is an inspired philanthropy professional in the for-purpose sector, with a wealth of experience working and partnering with some of Victoria’s leading not-for-profit health, medical research, animal health, disability, community and the arts organisations. She holds extensive experience in philanthropy, fundraising, marketing, communications, public relations and business development. Sara has more than 10 years of experience encompassing donor stewardship, major gift strategy and execution, capital campaigns strategy and execution, direct mail development, donor relations, and planned giving. She has a strong skillset across stakeholder engagement, strategy and fundraising communications and marketing.


Madeleine Lang


Maddi, our Communication and Connection Coach, will provide people-centric services for those impacted by hearing conditions. Maddi graduated from The University of Melbourne with a Master of Clinical Audiology in 2017. Since graduating, Maddi has gained experience working in adult and paediatric rehabilitation in regional Victoria. Touched by the sense of community and connection in regional Victoria, Maddi hopes to incorporate this sense into her new role at Soundfair. Maddi loves collaborating with clients, their families, friends and community to mitigate the social and emotional impacts of hearing conditions. “It’s not about the ears for me but the people who reside between them.”

Dr Siobhan McGinnity


Siobhan joins the team as our inaugural Tinnitus Australia Coach for Tinnitus Australia. With a strong desire to help individuals with complex hearing conditions, Siobhan has a proven track record in ensuring tinnitus doesn’t slip through the cracks when we talk about hearing conditions. She has more recently worked as a research audiologist at the University of Melbourne, lecturing in tinnitus and establishing their holistic tinnitus management service. She also completed her PhD in 2019, focussed on preventing hearing injury in the music industry, which won awards both nationally and internationally. She brings with her a wealth of experience in the non-for-profit and advocacy sector and has a passion for accessibility. Her work motto is to ‘sit in the space between’, to help guide individuals with compassion through the uncertainty of diagnosis and their pathway to recovery.